The Board of Control for Cricket in India (BCCI) signed with a three-year deal sponsorship with fantasy sports gaming platform Dream11 on Saturday. From now onwards, gaming platform Dream11 will be the lead sponsor of the Indian cricket team.
BCCI president Roger Binny said,“Gaming platform ‘Dream11’ will be seen on India Team jerseys starting from the West Indies Test series.”
BCCI’s official sponsor being now the lead sponsor, the Dream11 – BCCI partnership has grown from strength to strength.
“At this moment we prepare to host the ICC World Cup 2023 later in this year and it will give more excitement to fans among our top priorities and I am confident with this partnership will help us elevate the fan engagement more experience.”
Dream Sports CEO and co-founder Harsh Jain said, “As a long as we standing partner of BCCI and Team India, Dream11 is thrilled to take our partnership to the next level. We share our love with cricket with a billion Indian cricket fans, but it is a matter of pride and our privilege to become the biggest lead sponsor for the National teams.”