The world famous football club Juventus announced on Tuesday that, they extend their jersey sponsorship with Jeep. So from 2023-2024 the club will receive $55 million per season.
Already from Jeep and Adidas, Juventus earning more than $100 million for every season. In 2026-2027 the German sportswear company is paying the initial rate of 51 million euros ($62 million) for every season.
Juventus says that, the Jeep sponsorship extension is paying 45 million euros ($55 million) as an initial amount and based on the winning results the components will be changed. The sponsorship begins in the 2021-2022 season.
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Exor,the Agnelli family holding company governing both the Jeep and Juventus.
The Juventus club said in a statement that, “Juventus and Jeep had a successful and equal satisfaction by their partnership from the season 2012-2013. This made a way for the new agreement”.
The Juventus club made an announcement in October 2019 that Jeep expands their annual sponsorship to 42 million euros ($51 million). With bonuses it will be total 46 million euros ($56 million) for 2019-2020 and also include this season.