With the ending of the US Open and the men’s FIBA Basketball World Cup, sports fans are patiently waiting for the next big tournament to start. Fortunately, you don’t have to wait long, as many tournaments are beginning in October and November, and many exciting incentives are attached to these events this year.
1) ICC Men’s Cricket World Cup
The Cricket World Cup will run until November 19th in India, marking the 13th edition of the quadrennial One Day International cricket tournament. England is this year’s defending champions after beating New Zealand in 2019, and over ten teams are competing in the tournament.
To generate buzz for the event, the International Cricket Council took inspiration from the retail and online gambling industries, which frequently use incentives like VIP rewards and benefits to drive engagement. For example, grocery superstores like Walmart keep customers sweet with coupons and bargain deals. Meanwhile, online casinos offer bonuses and loyalty programs, such as the Jackpot City NZ bonus, which lets players acquire loyalty points and get access to exclusive VIP lounge benefits and early access to games.
Now, the International Cricket Council has followed suit by partnering with Mastercard to offer exclusive benefits to Mastercard holders. Through the partnership, some of the benefits Mastercard card holders may obtain are the chance to meet cricket legends, purchase tickets, and have the opportunity to see the Men’s Cricket World Cup trophy in person.
This radical new partnership should see the reach and coverage for the tournament grow in the future.
2) Melbourne Cup
Another popular event among sports fans is the Melbourne Cup, which will start on November 7th in Melbourne, Australia. The 2023 Melbourne Cup will occur over four days at Flemington Racecourse, and there will also be fashion events, such as the Fashion on the Fields competition. Like the Cricket World Cup, businesses are using various incentives to drive business during the tournament, such as The Lucky Hotel.
The Lucky Hotel in Melbourne is hosting a three-course banquet and after-party to celebrate the horse racing tournament, with dinner and drinks costing $90pp. There will also be a sweep competition and best-dressed prizes.
3) World Handball Championship
Lastly, the Women’s 2023 World Handball Championship will occur between November 30 and December 17 in Denmark, Norway, and Sweden. While no partnerships offer incentives such as the chance to purchase tickets like there is with the Cricket World Cup and ICC’s collaboration with Mastercard, handball has a dedicated community. Therefore, the turnout at the Jyske Bank Boxen, Arena Nord, and DNB Arena stadiums is expected to be significant. The qualified teams competing in the 2023 tournament include Denmark, Norway, Sweden, France, Montenegro, Senegal, and the Netherlands.
Now that summer has ended and winter is approaching, many people think that many major sporting tournaments are ending. However, there is still much to look forward to in the run-up to Christmas, including the Cricket World Cup, Melbourne Cup, and World Handball Championship, and there are also different incentives to take advantage of this year.
